You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Business Management.
ANA has found 161 results for you, in 945 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Estimating the cost effectiveness of advertising

I have taken you through our decision process by which we arrive at an advertising budget. On the way we have checked out the total business, developed the basic business strategy, supported the development of an appropriate marketing strategy, and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Malcolm A. McNiven
June 1, 1978
×

Citation

McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising


Research papers

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: T. Book, P. Latour
June 15, 1977
×

Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-


Research papers

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: O. H. Nowotny
March 1, 1977
×

Citation

Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/medical-information


Research papers

The dangerous quest for certainty in market forecasting

This paper shows how a large pharmaceutical firm developed a series of market forecasts in probabilistic terms, explicitly incorporating the principal uncertainties affecting the future sales of new pharmaceutical products. Such probabilistic...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Michael M. Menke, Jacques P. Pezier
March 1, 1977
×

Citation

Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting


Research papers

Who should educate whom?

This paper considers the educational needs of market researchers and how they can best be employed to further the growth and prosperity of the profession as a whole,. It starts from the premise that market research is a practical business discipline...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gerald de Groot
June 1, 1976
×

Citation

de Groot, G. (1976a, June 01). Who should educate whom? . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/who-should-educate-whom-


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
×

Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: A. Crépy
December 4, 1974
×

Citation

Crépy, A. (1974a, December 04). Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/psychological-problems-relative-to-the-coordination-and-gathering-the-efforts-of-leaders-in-the-woman-s-ready-to-wear-field


Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
×

Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


Research papers

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: M. l. Sugar
May 1, 1974
×

Citation

Sugar, M. L. (1974a, May 01). Discussion opening on Mr. de Koning's and Mr. van Turennout's paper. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-de-koning-s-and-mr-van-turennout-s-paper